As Facebook tightens it’s reins on content creators in both their platforms (and raises ad rates!)…we’re hearing more and more about Pinterest, and for a good reason!  Read on for some tips and scroll to the bottom for the code to hide Pinterest Pins in WordPress pages and blog posts.

Why Should I Use Pinterest for my Business

Pinterest is a visual search engine. With 322 million people using Pinterest every month, no business large or small should be without a presence on this platform. Unlike most other social media platforms where users are scrolling and browsing, Pinterest users are looking for specific ideas, information and solutions thus reducing the number of steps from discovery to conversion.  Visitors from Pinterest are more likely to convert into leads or sales faster than from other social media sources.

Suggestions from Pinterest How to Create a Pin That Gets Clicks

  1. Use high-quality, vertical images that will stand out in people’s feeds. We recommend a 2:3 aspect ratio (e.g. 1,000 x 1,500 pixels). Other ratios may cause your Pin to truncate, or may negatively impact performance.
  2. Put your product or service front and center. Avoid using abstract images or lifestyle imagery that doesn’t showcase your brand.
  3. Put a logo on every Pin you make, but keep it subtle. Avoid the lower-right corner, since that spot gets covered up by our product icons.
  4. Text overlay is the copy that goes on your Pin image to make it stand out. Keep your copy concise for readability on mobile. You should create separate Pins for each country you target, so they can be translated into the local language.
  5. Clear titles, descriptions and hashtags help your Pin get discovered in search. You can use up to 100 characters for your title and up to 500 characters for your description.

What is the 80/20 Rule?

80% of your pins should be for URL’s that are NOT yours. 20% may be from your URL. Much like Google or Instagram…Pinterest has it’s own algorithm, and it doesn’t favor users who simply pin themselves to promote themselves…you need to be a contributor.

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Claim Your Website

It seems obvious, but we see business who haven’t claimed their URL all too often. It’s easy to do and you can find complete instructions on Pinterest.

Fresh Content

For your evergreen content (posts which aren’t seasonal, or timely) you can create new Pinterest pins for old posts…the engine prefers fresh images to ones that have been in the system. We also encourage you to play with fonts, colors, captions…see what works to drive users to your site.

How to Use Code to Hide Pinterest Pins in WordPress

Vertical pins are often created to grab interest in Pinterest…and not intended to be viewed by someone already on your site. For this reason, we often wish to hide the pins within the post. Should a user decide to “PIN” the post, multiple images from the post will be offered including the “hidden” images…so it’s pinnable it’s just not visible in the text.

  1. In the Visual tab, Scroll to the end of all of your text and images and insert the pin you wish to hide.
  2. Swap over to the Text tab, and Add this code before the image code: <div style = “display:none;”>
  3. Scroll to the end of the image code and add this code: </div>

Troubleshooting

A recurring issue when we try to hide Pinterest Pins in WordPress is in copying the code – to make it work the quotations MUST be the same as the others in your code. Often when you paste the above code in, the quotations paste incorrectly and you must manually go back and put the correct style quotes in. You can usually quickly look at them and see if they look like all the other quotes in the code or if they are different. If different, simply highlight quotes from your code, copy, and paste over the ones you just pasted in.

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Let us know if you need help! From pin design to major pin campaigns…we can take Pinterest off your plate. Let us know when you’re ready.